Copyright 2021 Convince & Convert

5 Skills Your Next Marketing Hire Needs to Have

Find out how you can stand out from the rest of the competition.

...And that's no surprise, because ABM done well produces higher conversion rates with less wasted effort when compared to traditional lead-generation initiatives.

Accordingly, marketing departments from Athens, Georgia to Athens, Greece are looking to add ABM experts to their squad. The trouble is, there might not be many experienced account-based marketers swimming around or you simply don’t have enough headcount for a dedicated ‘ABMer’.

Consequently, leaders may need to hire marketers who may not have ABM expertise yet per se, but do have the core skills needed to become an account-based superstar.

Best of all, the entire broadcast is under 15 minutes. 

Can't make it live? No worries-- just provide your email, and you'll receive the recording right away. Plus, all registrants will receive a special, exclusive report from Rollworks on how to use ABM for customer retention.


Founder of renowned marketing and CX consultancy Convince & Convert. Author of six best-selling business books.

Jay Baer

September 16, 2021 - 1 PM ET

What People Have Said About Previous Webinars

The webinar was a great conversation that was perfectly moderated and included so many excellent questions!
@justinlevy
Always stoked to be listening to another great CX presentation featuring Jay Baer.
@taylor_laro
Omg this [webinar] was a highlight of my YEAR so far!
@kateo

Meet Your Host

Digital marketing pioneer and best-selling author Jay Baer has partnered with RollWorks, to discuss  the top 5 skills you need to look for in your next ABM hire.

Join Jay as he breaks down what he looks for in modern marketing hires, and the skills you should seek in your own ABM candidates in 2021 and beyond.


Leverage the ABM expertise of Jay  and RollWorks to add the 5 core skills to rewrite your job descriptions, interview questions, onboarding plans and more.

Account-based marketing (ABM) is the fastest-growing customer acquisition strategy in B2B today.

By registering, you are opting in to receive event information and email updates, including from our marketing partner, NextRoll, Inc.  You can unsubscribe at any time.  

Read our Privacy Statement

and NextRoll's Privacy Notice.