Kristina Paider – “KP” – is a world-class marketer and storyteller. Her company, The Hollywood Approach, is a platform that leverages the art and neuroscience of story to help people accelerate results in their business and life.

KP was a marketing and research executive for a $10 billion global hotel company and two tech companies, all while moonlighting as a screenwriter. 

Her action-thriller screenplay is on the way. Her book, The Hollywood Approach, just came out. She travels by motorcycle, jumps into waterfalls and is a guest chocolate chef who says that business is the most dynamic medium there is for story.

Kristina "KP" Paider


Who should attend The Science of Story Workshop?

Between 5 and 50 participants is ideal.

How many people can attend the workshop?

There is one flat fee for the workshop, no matter how many participants.

What is the pricing structure?

President, NATO Association of Canada

Robert Baines, CD, MA

“Kristina’s presence was a breath of fresh air that invigorated our discussions and brought our thinking to a whole new level!”

Executive Director, Makana Outreach

Jacob Pope

“Kristina’s work is a fundamental component in transforming crisis into leadership. We aspire to be a living, breathing example of The Hollywood Approach both in our internal and external storytelling.”


Get Your FREE 2021 Guide to Binge-worthy Content Marketing - We'll Send It to You via Email

We will teach you and your team how to infuse your marketing and communication with a precision of the storytelling craft that produces meaningful results.


The Science of Story Workshop with Convince & Convert

If you have customers, you need stories.

Anyone that is communicating with customers and clients, including content marketers, writers, marketers, customer experience executives and more.

Meet Our In-House Storytelling Expert, Kristina "KP" Paider

Improve the effectiveness of your content

Half-day, full-day, or 2-day virtual experience for you and your team that will dissect how and why stories work, how to amplify your marketing with stories, and how to massively improve the effectiveness of your content as a result.

Learn the three foundational storytelling elements every Hollywood screenwriter knows that you should know, too, to captivate your customers.

Master the art of character DNA in storytelling to keep your clients active, engaged and excited to hear from you.

Win more business with exponentially better content

Build greater trust and engagement with your clients

Interested? Contact Jay and KP at

Get your FREE copy of our brand-new guide, "Make Your 2021 Content Binge-worthy: Lessons from The Karate Kid and Cobra Kai", and you will:

  • Learn the type of content our brains are wired to engage with and consume
  • Discover why story is part of the customer experience
  • Understand three components of effective content marketing stories
  • See case study examples of binge-worthy content from Boston University, the Getty Museum and more.

We collaborated on this detailed, no-cost guide with Kristina Paider, a Hollywood screenwriter and content marketing strategist who works as part of our team here at Convince & Convert.

This may be the best guide we've ever produced, and we've made a lot of them through the years. You are going to love it.

Simply fill out the form to get your free copy via email.

Make your 2021 marketing content binge-worthy.